Your end goal is to connect with your target audience and customers. Is your brand minimalist and clean or is it loud and bright? Take the time to define this before you start creating. How would you describe your brand? What genre or niche does your brand fit into? For example, if you are a swimwear designer, your theme might be based around warm tones, Summer and the seaside. ![]() Take the time to think about your brand style and vibe. We’re shared our top tips to nailing your Instagram brand aesthetic below.Ĭredit: Weave and Willow Moodboard & Theme DevelopmentĪn important starting point is establishing an overarching theme for your brand’s Instagram account. ![]() Just like the goal of your website is to convert visitors to customers, the goal of your Instagram profile should be to convert visitors to subscribers.Ī curated, aesthetic Instagram account can help show off your brand style, position your products or services in the most appealing light and help form a connection with your audience. They will make an instant decision whether or not to engage with your brand. ![]() Your Instagram profile is quickly becoming your new website homepage.Īnd as the saying goes, you never get a second chance to make a first impression! Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. People’s first reaction is to open their Instagram app to look your business up, not search for your URL. More and more consumers are turning to Instagram instead of Google to search for a brand, business or destination.
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